Designer Jeans
January 20, 2011 in Articles
A trend that started with Jordache and Calvin Klein in the late 70′s, designer jeans have made a strong comeback.
Dressed up or dressed down, designer jeans are a fashion staple among the 20-something crowd and are gaining popularity with high school kids and adults. Some people don’t understand the point of paying more than $100 for a pair of jeans, but plenty of others are willing to fork out $200-$300 for the latest trends.
We can probably thank Hollywood for keeping the trend popular. Heidi Klum was recently recruited for a Jordache ad campaign aimed at reviving their designer line. Many other celebrities have been paid to put a face on new designs while other have worn the jeans simply because they like them.
Even without a Hollywood budget, fashion-conscious women (and men!) love having at least one pair of designer jeans in their wardrobe rotation.
There are a selection of popular brands that you can find at your local Nordstrom, Neiman Marcus or designer boutique.
7 for all Mankind – A Los Angeles based brand formed in 2000, these jeans are sold in over 80 countries.
Rockin Republic – Founded by an avid cyclist and designed by former Spice Girl Victoria Beckham, the distinct “R” brands most of their jeans.
True Religion – California brand established in 2002, telltale “horseshoe” emblem adorns pockets.
Diesel – An Italian design company created in 1978, diesel gained popularity across Europe and eventually the U.S.
Whatever brand you favor, the price tag reflects the quality, look and name of designer jeans. Some women swear by the flattering cuts of 7s while others claim the Diesel fabric is superior to any other. Ultimately, the consumer decides which design is worth their dollar, and as a result designer jean companies will come and go. The next trend is likely just around the corner!






